A modern approach to auction

Through our partnership with iamsold, we provide a structured auction service that combines national marketing reach, transparent bidding and firm buyer commitment — giving you greater certainty and a clear timeline from launch to completion.

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How does Auction work?

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What makes auction different?

This table provides a clear overview of Auction, the Modern Method of Auction and private treaty, giving you the clarity to decide which option aligns with your priorities.

FeaturesPrivate TreatyTradtional AuctionModern Method of Auction

Speed of Sale

Can take longer

Fast, fixed timescales

Faster than private treaty

Buyer commitment

Offers can fall through

Legally binding at the hammer

Reservation fee = commitment

Suitable for all properties

Transparent bidding process

Best for certainty

Immediate exchange

Suitable for mortgage buyers

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How the auction process works

Our auction route, delivered in partnership with Iamsold, is built around clarity, commitment and speed. Every stage is structured to give you confidence.

1

Property preparation

We gather the details, set your guide price and prepare your listing.

2

Marketing your property

Your property is promoted across high‑reach channels to attract bidders.

3

Bidding and commitment

Buyers place transparent bids and commit financially at the point of agreement.

4

Completion and beyond

A time‑driven route to exchange and completion with reduced fall‑through risk.

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Benefits of selling at auction as a landlord?

Selling a tenanted investment can be an attractive option for buy‑to‑let investors, offering immediate rental income and a proven tenancy from day one.

  • A binding sale with a 10% deposit taken at exchange
  • A timely sale, freeing up your capital without delay
  • The highest bid where the reserve is met is what you’ll receive

Recognised for our work

Recent awards that reflect the care, service and results we deliver for our clients.

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From Hampshire to Hove, we’re open.

Locate your nearest Charters branch and experience the service you deserve.

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Frequently Asked Questions

Still have questions or need more information? Feel free to browse our guides or reach out to us by speaking to our team.

Start selling at auction today

We combine local insight with real market data to give you a valuation you can trust, along with clear advice on your options, timelines, and next steps. No commitment required.